Social Media

Christmas Social Media Campaign: What You Can Learn From Starbucks

Christmas Social Media Campaign: What You Can Learn From Starbucks

In this post you will learn how Starbucks succeeded with their Christmas Social Media Campaign and how you can too. At this time of year, more than any other the pressure is on to grab consumers. With so much competition out there, more and more brands are making social media a part of their festive […]

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Retail Giant’s Holiday Social Media Campaign & Strategy

Retail Giant’s Holiday Social Media Campaign & Strategy

We are approaching the most wonderful time of the year, so we thought we’d take a look at Marks and Spencer’s Christmas Holiday social media campaign. The retail giant’s marketing exercise deliberately started out as a low-key affair, an unbranded series of random acts of kindness. A few weeks back the company created a Twitter

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Social Media Campaigns to Inspire You

Social Media Campaigns to Inspire You

There aren’t too many shopping days left until Christmas, but we are still witnessing the launch of new festive social media campaigns among all the other promotional pushes. One thing that this week’s collection of campaigns have in common is their use of strong visuals, either photographs, videos or both. Not only do they take

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Santa, Space and Selfies Star in the Latest Social Media Campaigns

Santa, Space and Selfies Star in the Latest Social Media Campaigns

Santa tracking, elf naming and gift giveaways, we must be getting closer to Christmas. Many brands and organisations are taking advantage of the festive season to launch fun and engaging Christmas campaigns. But one of the week’s most interesting marketing pushes reignited public interest in space research. It followed the launch of a test flight

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Social Media Campaigns Leverage the Power of the Selfie

Social Media Campaigns Leverage the Power of the Selfie

You are the star of the show of some of this week’s new batch of social media campaigns as companies leap onto the audience trend of taking selfiies.  Savvy marketers are never far behind the pop culture zeitgeist and nothing is more fashionable on social media right now than the selfie – even better if

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