Social Media

The Hashtag: Why It Matters and What You Need to Know

How to Optimize Your Hashtags

The hashtag: in today’s world it’s a crucial component of any online marketing effort. From Twitter to Instagram the hashtag is becoming increasingly important across all social media sites. In fact, Facebook, Twitter, Flickr, Google+, Squidoo, YouTube, Instagram, Kickstarter, Tumblr, Friendfeed, Waywire, Diaspora, Tout, and Vine all use hashtags as a way to organize content. […]

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The Brands Doing Awesome Things on Instagram

The Brands Doing Awesome Things on Instagram

Social media networks come and go. Dozens spring into existence every year only to fall by the wayside within months. A few survive and attract a decent number of subscribers. Fewer still become monster hits such as Facebook, Twitter and Pinterest. Joining the ranks of the most powerful social media platforms is the online photo-sharing, video-sharing and networking service

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Is Your Business on Youtube? Well, It Should Be and This Is Why

Is Your Business on Youtube? Well, It Should Be and This Is Why

With all of the dynamic social networking sites out there, it’s easy to forget about YouTube, a video-sharing website created in 2005 by three former PayPal employees. It was bought by Google in 2006 and has since then skyrocketed to popularity with use by media companies, celebrities, comedians, and amateur video bloggers. Unregistered users can

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5 Outstanding New Social Media Campaigns

5 Outstanding New Social Media Campaigns

This week, we take a look at some of the companies and organisations that are creating original social media content to garner fans, promote destinations and keep business running as usual. Their new social media campaigns are profiting by encouraging interaction and by being inventive and timely. So, here are some of the standout social media initiatives that have recently

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Smart Ways to Use Twitter Hashtags to Promote Your Business

Smart Ways to Use Twitter Hashtags to Promote Your Business

The humble hashtag was a grassroots invention in 2007, an idea hatched among Twitter users as a way of categorizing and sharing tweets. Since then it has gone viral and is widely used across numerous social media channels as well as establishing a presence in popular culture, turning up in advertisements and on television screens. In

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