Facebook video marketing is shaping up to be one of the most powerful digital marketing tactics brands can use. Why? Video consumption online is reaching all-new heights. Over 55% of people watch videos online every day, with Facebook video views currently sitting at over 8 billion views per day. But it’s not just the staggering […]
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Why is video so important and why should you master YouTube SEO? Well, YouTube is a very close second to Facebook in terms of active users (1.8 billion to Facebook’s 2 billion). More importantly, YouTube banks more engagement than Facebook, with users spending 40 minutes a day on YouTube and 35 minutes a day on
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Advertisers and marketers the world over are increasingly using video to showcase their brands to target markets. A recent survey suggests that advertisers now spend 50% more than they did two years ago, and other recent statistics show that 81% of businesses now use video as a marketing medium. The future of marketing, it seems,
The Ultimate Social Media Video Specs Guide (2019 Edition) Read More »
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Live Streaming Events: 5 Pitfalls to Avoid Read More »
Video advertising is big business. Video platforms offer advertisers an opportunity to engage with the viewer on a deeper level, establishing relationships and educating them on a product or service. It’s so effective that spending on mobile video advertising is forecast to reach $7 billion by the end of the year. YouTube a Video Giant According
Instagram Videos vs YouTube & How Big Brands Are Using Them Read More »
Marketers on their game have long been exploring digital hangouts like Houseparty, Facebook Messenger video, Google Hangouts and others. Digital hangouts are the newest form of online socializing – especially among the Generation Z users who will soon become the biggest spenders in the commercial world. As a marketer, there exists plenty of potential to
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