The majority of companies are not using video in any way that provides any real ROI. Just to clarify, simply knowing the number of people that clicked on your video is not a measurement of ROI. It’s just a measurement of the number of people who clicked the button to watch the video. From that […]
How to Use Youtube for Lead Generation Read More »
Facebook video marketing is shaping up to be one of the most powerful digital marketing tactics brands can use. Why? Video consumption online is reaching all-new heights. Over 55% of people watch videos online every day, with Facebook video views currently sitting at over 8 billion views per day. But it’s not just the staggering
The Complete Facebook Video Marketing Guide Read More »
Why is video so important and why should you master YouTube SEO? Well, YouTube is a very close second to Facebook in terms of active users (1.8 billion to Facebook’s 2 billion). More importantly, YouTube banks more engagement than Facebook, with users spending 40 minutes a day on YouTube and 35 minutes a day on
YouTube SEO Optimization Guide Read More »
Advertisers and marketers the world over are increasingly using video to showcase their brands to target markets. A recent survey suggests that advertisers now spend 50% more than they did two years ago, and other recent statistics show that 81% of businesses now use video as a marketing medium. The future of marketing, it seems,
The Ultimate Social Media Video Specs Guide (2019 Edition) Read More »
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Live Streaming Events: 5 Pitfalls to Avoid Read More »
Video advertising is big business. Video platforms offer advertisers an opportunity to engage with the viewer on a deeper level, establishing relationships and educating them on a product or service. It’s so effective that spending on mobile video advertising is forecast to reach $7 billion by the end of the year. YouTube a Video Giant According
Instagram Videos vs YouTube & How Big Brands Are Using Them Read More »
