Brands

how big brands use live streaming

The Top Live Streaming Strategies of Big Brands

Live streaming strategy: building brand authenticity by going off-script With multiple platforms releasing or developing a live streaming feature, now is the time to consider whether live streaming could enhance your customers’ online experience and strengthen your online presence. Whether you choose Periscope, Facebook Live, or any of the many popular platforms, live streaming has …

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Creative Social Media Campaigns: The Latest with Girl Power and Turtle Power

Creative Social Media Campaigns: Girl Power and Turtle Power

From movies and football, to snack foods and feminine care products, this week’s roundup of creative social media campaigns sees a clutch of novel initiatives across several sectors as brands try to stake out new ground online and reach new consumers. They reveal just how important social media has become to local, national and global marketing …

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Holiday Social Media Done Right: PetSmart

The heady days of the mid 2000’s, when brands first started to get serious about #Facebook marketing, could be considered the Wild West. From confusion on Facebook rules, to suspicious third-party Apps, there was a fly-by-your-seat style of social media marketing that made this an exciting time to live through as a marketer. Here are …

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Holiday Social Media Done Right: Nike

The global athletic apparel giant, Nike, has always done things their way. Since launching in 1964 out of the backseat of founder Phil Knight’s car after track meets, #Nike has been doing things in interesting ways in every aspect of their business. We were curious how Nike Social Media (who has 2.4 million Twitter followers) …

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