Think of this like your own mini-coaching session for creating visual content that ties into your brand Since our other senses are so lame we rely on our eyes. With a little investment, visual content can bring a company’s real life spirit to the web. But visual content is a double-edged sword. Doing it right […]
How to Create Branded Visual Content: 4 Experts Talk Strategy Read More »
Live streaming strategy: building brand authenticity by going off-script With multiple platforms releasing or developing a live streaming feature, now is the time to consider whether live streaming could enhance your customers’ online experience and strengthen your online presence. Whether you choose Periscope, Facebook Live, or any of the many popular platforms, live streaming has
The Top Live Streaming Strategies of Big Brands Read More »
The dying days of 2014 and the first few of 2015 have witnessed a raft of new, creative social media campaigns and news of an increase in mobile device activations. This year will see no let-up in the number of companies who will turn to social to get closer to their existing consumers and reach
Awesome New Social Media Campaigns in January Read More »
From movies and football, to snack foods and feminine care products, this week’s roundup of creative social media campaigns sees a clutch of novel initiatives across several sectors as brands try to stake out new ground online and reach new consumers. They reveal just how important social media has become to local, national and global marketing
Creative Social Media Campaigns: Girl Power and Turtle Power Read More »
The heady days of the mid 2000’s, when brands first started to get serious about #Facebook marketing, could be considered the Wild West. From confusion on Facebook rules, to suspicious third-party Apps, there was a fly-by-your-seat style of social media marketing that made this an exciting time to live through as a marketer. Here are
Holiday Social Media Done Right: PetSmart Read More »
The global athletic apparel giant, Nike, has always done things their way. Since launching in 1964 out of the backseat of founder Phil Knight’s car after track meets, #Nike has been doing things in interesting ways in every aspect of their business. We were curious how Nike Social Media (who has 2.4 million Twitter followers)
Holiday Social Media Done Right: Nike Read More »
