Retail

Holiday Social Media Done Right: PetSmart

The heady days of the mid 2000’s, when brands first started to get serious about #Facebook marketing, could be considered the Wild West. From confusion on Facebook rules, to suspicious third-party Apps, there was a fly-by-your-seat style of social media marketing that made this an exciting time to live through as a marketer. Here are …

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Holiday Social Media Done Right: Nike

The global athletic apparel giant, Nike, has always done things their way. Since launching in 1964 out of the backseat of founder Phil Knight’s car after track meets, #Nike has been doing things in interesting ways in every aspect of their business. We were curious how Nike Social Media (who has 2.4 million Twitter followers) …

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Holiday Social Media Done Right: Amazon.com

Amazon This mega online retailer is back with some new holiday social media campaign strategies. Amazon’s Facebook page has over 22 million likes, while its Twitter page has about 865,000 followers. If we take a closer look at some of the company’s new strategies, we can see how they are trying to increase their Twitter …

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Holiday Social Media Done Right: Target

Target is doing an amazing job during the 2013 holiday season conveying seasonal cheer across its social media platforms. Have you seen their Facebook page lately? The cover photo itself is incredibly festive, showing off seasonal goods, gifts, and sweet treats! With over 22 million likes, Target is implementing brand-specific hashtags across both Facebook and …

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Holiday Social Media Done Right: Macy’s

The Macy’s department store is a force to be reckoned with when it comes to social media. With 13,659,285 likes, 270,941 talking about the page and 613,070 check-ins, they wield a heavy social influence in the retail space. Not surprisingly, Macy’s is a brand that is definitely doing the Holidays right. Macy’s overarching Holiday campaign …

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