social media engagement

how big brands use live streaming

The Top Live Streaming Strategies of Big Brands

Live streaming strategy: building brand authenticity by going off-script With multiple platforms releasing or developing a live streaming feature, now is the time to consider whether live streaming could enhance your customers’ online experience and strengthen your online presence. Whether you choose Periscope, Facebook Live, or any of the many popular platforms, live streaming has …

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6 Imaginative, Engaging and Creative Social Media Campaigns

6 Imaginative, Engaging and Creative Social Media Campaigns

With the plethora of imaginative content across social media channels every day, brands are creating ever more exciting campaigns to grab attention. They are making the most of all the tools at their disposal, including videos, images and user-generated content. We see these hallmarks in some of the campaign launches during the last few days. …

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How to Design a Social Media Campaign

How to Design a Social Media Campaign

Developing, designing, and executing an effective social media campaign isn’t an easy feat. But social media campaigns are a crucial component of effective branding and advertising. For social media success, be sure to keep the following in mind. 1.     Choose the most effective platforms. The majority of social media users do have a Facebook account …

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New Social Media Campaigns Rely on the Power of Visuals

New Social Media Campaigns Rely on the Power of Visuals

Many of this week’s social media campaigns have one thing in common – image sharing. From food to hotel industries companies have launched numerous social media marketing campaigns asking followers to send in photographs and videos. It is a strong recognition of the power of images to generate massive social media engagement. With the ubiquity and sophistication …

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The Five Essential Rules of Social Media Engagement

The Five Essential Rules of Social Media Engagement

In this post we will take a look at what it takes to increase your Social Media engagement. Social media marketing success is not measured by numbers alone. You may have more followers than a film star, but if you’re not creating and maintaining meaningful dialogue with them your presence will count for nothing. You might as …

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