The humble hashtag was a grassroots invention in 2007, an idea hatched among Twitter users as a way of categorizing and sharing tweets. Since then it has gone viral and is widely used across numerous social media channels as well as establishing a presence in popular culture, turning up in advertisements and on television screens. In […]
Smart Ways to Use Twitter Hashtags to Promote Your Business Read More »
There is a common misconception among the business world that video content marketing is an expensive and time-consuming endeavour. Yet with a little know-how and Instagram’s free video capabilities, you can produce fascinating, informative and entertaining videos for next to nothing and share them instantly on your social media networks. Instagram started life as a photo
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Social media has turned customer service on its head, radically changing the way people look to companies for help. The days of customers calling up a business to complain are disappearing fast. Nobody wants to spend an hour being sent round a phone system, having to explain a problem multiple times before finally being put through
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For some time it was a real shock for old-school companies that invested in classical marketing and advertising. But then, once the Internet made it possible to share information easily, new brands appeared out of nowhere and quickly rose to the top of their respective industries. We will go over some of the best startup
How to Raise Your Startup’s Brand Awareness Through Social Media Read More »
It’s that time of the week where we focus on what’s hot and new in the world of social media campaigns. In the competition for new customers and the battle to keep existing ones, companies are looking to social media to create and build audiences. Inventiveness, fun, interactivity and fascinating content will help to win the
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A couple years ago only a fraction of internet users were aware of LinkedIn. However, as times changed, specialized social networks came more and more into demand, and LinkedIn’s heavy emphasis on business networking helped it reach the top. Many social media specialists have stressed that LinkedIn marketing is likely to become an obvious trend
LinkedIn Marketing: 5 Essential Tips for Beginners Read More »
