social media software – Page 3

Content Marketing Vs Traditional Marketing – How They Compare

Digital Marketing, Social Media / By Matthew

In this post you will learn about Content Marketing vs Traditional Marketing, and the key advantages for your business. Marketing has always been about telling stories that capture an audience’s imagination and moves them to act. The more compelling the story the more likely customers will embrace the message. Traditional marketing does it with television, radio and […]

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The Five Essential Rules of Social Media Engagement

Digital Marketing, Social Media, Trend and case study / By Matthew

In this post we will take a look at what it takes to increase your Social Media engagement. Social media marketing success is not measured by numbers alone. You may have more followers than a film star, but if you’re not creating and maintaining meaningful dialogue with them your presence will count for nothing. You might as

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Doughnuts, Football and Mouthwash: New Social Media Campaigns that Rock

Campaigns, Social Media / By Matthew

Each week, forward thinking companies are dreaming up novel ways of connecting with their consumers and reaching new ones via social media. Between contests, content, quizzes, videos and image sharing there are many ways for brands to attract attention. Followers are more than happy to spread the word about a company when they are engaged,

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Understanding How to Use Vine

Social Media, Trend and case study / By Matthew

Vine is one of the most rapidly growing apps in any application store, and is on its way to becoming a social media platform that will be able to rival the likes of Facebook, Twitter, Instagram and Snapchat. Having had an account almost from its release I can tell you that knowing how to use

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Mixi in Japan: Will They Maintain Their Hold?

Social Media, Trend and case study / By Matthew

Ever since Facebook grew to a staggering 21 million in Japan, it has left competitors in a daze and cynics having to eat their words? Experts may cite a variety of reasons for this development, but it doesn’t do much to ease the strife that local giant Mixi is being subjected to. Until recently, Mixi

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How to Get More People Sharing Your Content

Digital Marketing, Social Media / By Matthew

Your social media #socialmedia followers do not spend their waking moments thinking of ways to boost the bottom line of your business. But they are prepared to help others, and this is where you the small business owner can come in. Social content sharing is a vital part of your social media campaign. People love

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