Whether your company is a small, locally-owned business or an international brand, LinkedIn has proven itself as a good social media site. LinkedIn is a successful social media site aimed at a more professional, business audience. If you’re looking to get your company on LinkedIn, here are some tips to get you on the right […]
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For companies who are looking to market their brand on a global level but do not know where to start, we need only refer to the strategies that you apply locally, but adapt them culturally. Social media marketing has revolutionized the PR industry and we can use sites like Facebook, Twitter, Tumblr, Instagram, and Pinterest
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The heady days of the mid 2000’s, when brands first started to get serious about #Facebook marketing, could be considered the Wild West. From confusion on Facebook rules, to suspicious third-party Apps, there was a fly-by-your-seat style of social media marketing that made this an exciting time to live through as a marketer. Here are
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We Love NORAD Tracks Santa program which is an annual Christmas-themed entertainment program from the North American Aerospace Defense Command (NORAD). Every year on Christmas Eve, “NORAD Tracks Santa” track Santa Claus as he leaves the North Pole and delivers presents to children around the world. They use a variety of tags such as #santapaws
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The global athletic apparel giant, Nike, has always done things their way. Since launching in 1964 out of the backseat of founder Phil Knight’s car after track meets, #Nike has been doing things in interesting ways in every aspect of their business. We were curious how Nike Social Media (who has 2.4 million Twitter followers)
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Amazon This mega online retailer is back with some new holiday social media campaign strategies. Amazon’s Facebook page has over 22 million likes, while its Twitter page has about 865,000 followers. If we take a closer look at some of the company’s new strategies, we can see how they are trying to increase their Twitter
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