There is a theme underlying most of the campaigns featured in this week’s rundown of new social media activity, and that’s openness. Organisations are realising the benefits of talking directly with their audiences and letting them peek inside their operations. This smart PR initiative is a good way to foster some social media love. The […]
Social Media Campaigns Helping Create Openness and Transparency Read More »
A fun and fascinating mixed bag of new social media campaigns were launched during the last week. Users were given the opportunity to crush cars via the internet, bring back a TV favourite and take part in what could be the next social media viral success. At the heart of these new campaigns are interactivity and
Spotlight on New Social Media Campaigns Read More »
In this post we will show you how Cadbury’s relaunched their Wispa chocolate bar and got amazing results on Twitter with 25% increase in engagement. You will also learn how you can apply what they did to your social media campaigns and get great results too. Global confectioner Cadbury boasts a number of popular chocolate
Cadbury’s Wispa Relaunch: A Twitter Campaign That Exploded Read More »
In this week’s rundown of some of the top social media campaigns that have just been launched, we see how one airline company has turned an item of lost property into social media gold. And there’s strong usage of user-generated content to promote causes and as a key to admission to contests. In the news
This Week’s Noteworthy Social Media Campaigns and Happenings Read More »
Innovation, imagination, humour and lots of user-generated content are the standout features of the social media campaigns featured in this week’s roundup. They include a fascinating video quiz on YouTube to promote Ireland as a top tourist destination. All demonstrate that social media success can be achieved by giving followers something interesting to see and/or do. Guilty
Awesome Examples of Engaging Social Media Campaigns Read More »
B2B marketing can be extremely tricky. Since traditional marketing methods don’t really work when you’re marketing to those with the technical knowledge and expertise to assess the product, there is a need to reevaluate the campaigns that most B2Bs run in light of the current technological platforms they are using. Another factor that governs B2B
3 Effective B2B Social Media Case Studies Read More »
