social media campaigns

Santa, Space and Selfies Star in the Latest Social Media Campaigns

Santa, Space and Selfies Star in the Latest Social Media Campaigns

Santa tracking, elf naming and gift giveaways, we must be getting closer to Christmas. Many brands and organisations are taking advantage of the festive season to launch fun and engaging Christmas campaigns. But one of the week’s most interesting marketing pushes reignited public interest in space research. It followed the launch of a test flight …

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Social Media Campaigns Leverage the Power of the Selfie

Social Media Campaigns Leverage the Power of the Selfie

You are the star of the show of some of this week’s new batch of social media campaigns as companies leap onto the audience trend of taking selfiies.  Savvy marketers are never far behind the pop culture zeitgeist and nothing is more fashionable on social media right now than the selfie – even better if …

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Awesome Examples of Engaging Social Media Campaigns

Awesome Examples of Engaging Social Media Campaigns

Innovation, imagination, humour and lots of user-generated content are the standout features of the social media campaigns featured in this week’s roundup. They include a fascinating video quiz on YouTube to promote Ireland as a top tourist destination. All demonstrate that social media success can be achieved by giving followers something interesting to see and/or do. Guilty …

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