The hashtag: in today’s world it’s a crucial component of any online marketing effort. From Twitter to Instagram the hashtag is becoming increasingly important across all social media sites. In fact, Facebook, Twitter, Flickr, Google+, Squidoo, YouTube, Instagram, Kickstarter, Tumblr, Friendfeed, Waywire, Diaspora, Tout, and Vine all use hashtags as a way to organize content. […]
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Social media networks come and go. Dozens spring into existence every year only to fall by the wayside within months. A few survive and attract a decent number of subscribers. Fewer still become monster hits such as Facebook, Twitter and Pinterest. Joining the ranks of the most powerful social media platforms is the online photo-sharing, video-sharing and networking service
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This week, we take a look at some of the companies and organisations that are creating original social media content to garner fans, promote destinations and keep business running as usual. Their new social media campaigns are profiting by encouraging interaction and by being inventive and timely. So, here are some of the standout social media initiatives that have recently
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These days Twitter is situated well within the echelons of social media giants. Twitter already has an astounding 555 million users and these numbers are growing each and every day. It is estimated that roughly 135,000 new people create a Twitter account daily. Roughly 18% of all online adults use the micro-blogging site and the
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The humble hashtag was a grassroots invention in 2007, an idea hatched among Twitter users as a way of categorizing and sharing tweets. Since then it has gone viral and is widely used across numerous social media channels as well as establishing a presence in popular culture, turning up in advertisements and on television screens. In
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As we all now know just because you post something on Facebook doesn’t mean the majority of your friends or followers will see it. Facebook uses a complex algorithm to determine what is relevant to a user and what isn’t. If Facebook deems your content irrelevant to a user, for whatever reason, it is highly
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